Conversion-Focused Web Design
Websites
that turn visitors
into
customers
Custom websites crafted for businesses that want to stand out, build trust, and grow — designed around strategy, not just aesthetics.
01 — WORK
Selected
Work
E-Commerce · Shopify
Lumen Goods
A flagship store redesign that doubled add-to-cart rate and cut bounce in half.
View Case →
SaaS · Webflow
Northpeak
Marketing site that turned a confusing product into a clear, converting story.
View→
Finance · Custom
Vault & Co.
A trust-first redesign for a wealth firm — premium, calm, and credible.
View →
Wellness · Landing Page
Stillwater
High-converting launch page built for a paid-traffic wellness brand
View→
02 — DIFFERENCE
Why clients
hire me
Conversion-Focused
Every layout decision is made to guide visitors
toward action.
01
Conversion-Focused
Every layout decision is made to guide visitors
toward action.
02
Conversion-Focused
Every layout decision is made to guide visitors
toward action.
03
SEO-Friendly
Clean structure and semantics so you get found, not buried.
04
Fast-Loading
Performance-tuned builds that keep visitors from bouncing..
05
Ongoing Support
I stick around after launch to keep things sharp and growing.
06
02 — DIFFERENCE
Why clients
hire me
Conversion-Focused
Every layout decision is made to guide visitors
toward action.
01
Conversion-Focused
Every layout decision is made to guide visitors
toward action.
02
Conversion-Focused
Every layout decision is made to guide visitors
toward action.
03
SEO-Friendly
Clean structure and semantics so you get found, not buried.
04
Fast-Loading
Performance-tuned builds that keep visitors from bouncing..
05
Ongoing Support
I stick around after launch to keep things sharp and growing.
06
03 — SERVICES
What I do
01
Website Design
Custom, conversion-driven sites built from strategy up.
02
Website Redesign
Modernize an aging site without losing what works.
03
Landing Pages
Focused pages engineered to convert paid & organic traffic.
04
Sales Funnels
Multi-step journeys that turn interest into booked revenue.
05
Branding
Identity systems that make you look as good as you are.
06
Conversion Optimization
Data-led tweaks that squeeze more from existing traffic.
07
Website Maintenance
Ongoing care so your site stays fast, secure, and current.
04 — APPROACH
Design
philosophy
Beautiful is the baseline. I build sites where strategy, experience, branding, and conversion pull in the same direction.
Strategy
User Experience
Branding
Conversion
Strategy first. Before a single pixel, I map your goals, audience, and the path you want them to take.
Experience-led. Clear hierarchy and effortless navigation keep people moving, not guessing.
On-brand. Type, color, and tone work together so the site feels unmistakably you
Built to convert. Every section earns its place by moving visitors closer to action.
05 — PROCESS
How it
works
01
Discover
We dig into your goals, audience, and business needs
02
Strategize
I shape the sitemap, structure, and design direction.
03
Design
Custom layouts and branding come to life, screen by screen.
04
Launch
We optimize, test, and publish —
then watch it perform.
05 — PROCESS
How it
works
01
Discover
We dig into your goals, audience, and business needs
02
Strategize
I shape the sitemap, structure, and design direction.
03
Design
Custom layouts and branding come to life, screen by screen.
04
Launch
We optimize, test, and publish —
then watch it perform.
06 — RESULTS
Outcomes,
not just look
+212%
Average conversion-rate increase post-launch
3.4×
More qualified leads generated month-over-month
-48%
Reduction in bounce after UX overhaul
0.9s
Typical load time on rebuilt websites
06 — RESULTS
Outcomes,
not just look
+212%
Average conversion-rate increase post-launch
3.4×
More qualified leads generated month-over-month
-48%
Reduction in bounce after UX overhaul
0.9s
Typical load time on rebuilt websites
07 — WORDS
Client
voices
This platform has completely transformed how we manage our marketing campaigns. The ease of use and powerful features have made a significant impact on our ROI.
The automation capabilities are incredible. We've saved countless hours and improved our customer engagement significantly.
The analytics and reporting features give us insights we never had before. Our conversion rates have improved by 40%.
08 — ABOUT
The
designer
Hi, I'm Alex Mercer.
For over a decade I've helped businesses turn overlooked websites into their hardest-working salesperson. I blend Swiss-inspired structure with conversion psychology to build sites that are as effective as they are beautiful.
I work closely and directly — no account managers, no hand-offs. Just a focused partnership from first call to launch and beyond.
10+
Years Experience
120+
Projects Shipped
40+
Industries
09 — STACK
Tools &
expertise
WordPress
CMS
Webflow
NO-CODE
Shopify
COMMERCE
HighLevel
CRM
Figma
DESIGN
SEO
GROWTH
Responsive
DEVICES
Analytics
DATA
09 — STACK
Tools &
expertise
WordPress
CMS
Webflow
NO-CODE
Shopify
COMMERCE
HighLevel
CRM
Figma
DESIGN
SEO
GROWTH
Responsive
DEVICES
Analytics
DATA
10 — FAQ
Good to
know
How long does a project take?
Most websites take 4–8 weeks depending on scope and content readiness. Landing pages can be as quick as 1–2 weeks. I'll give you a clear timeline after our discovery call.
What does a website cost?
Projects typically range based on scope — a focused landing page versus a full custom build differ significantly. You'll always get a fixed, itemized quote before we begin, with no surprises.
Do you provide content?
I offer copywriting and content strategy as an add-on, and can guide you through providing your own. Strong content is core to conversion, so we'll make sure it's handled either way.
Do you offer support after launch?
Yes — every project includes post-launch support, and I offer ongoing maintenance plans to keep your site fast, secure, and up to date.
What platforms do you work with?
WordPress, Webflow, Shopify, and HighLevel are my mainstays. I'll recommend the platform that best fits your goals, budget, and how you want to manage the site.
11 — LET'S BUILD
Ready for a website that works as hard as you do?
Let's discuss your goals and create a website that helps your business grow.
12 — CONTACT
Start your
project
Let's talk.
Tell me a little about your project and I'll get back to you within one business day.
Phone
(555) 248-1190
Location
Remote · Worldwide
